Now that is one brilliant strategy to promote a television show and definitely not something we have seen before. A couple of weeks before Kasautii Zindagii Kay 2 goes on air, the channel released ten 23-feet statue installations across 10 cities in India today. Esha Deol and husband, Bharat Takhtani, were also present at the inauguration of the Mumbai installation. The two even took selfies at the Mumbai event after posing for the paparazzi. Ekta retweeted a picture and wrote, "23feet installations all over india in ten cities ! @starplus ur promotions r d pressure that’s scaring me 🙏🏼💋💋💋❤️ [sic]". The statues are so beautiful.
The events saw a lot of crowd and got a wonderful response on social media, too. Fans can't stop talking about how grand this promotional event has been. Ekta Kapoor had introduced Erica Fernandes and Parth Samthaan as the new age Prerna-Anurag with a new promo of Kasautii Zindagii Kay 2 featuring Shah Rukh Khan. Fans were completely floored with the promo. Ekta is also quite eager for the show to go on air. She is as excited about the show as the rest of the cast and fans. Pictures of Erica and Parth from the sets of Kasautii Zindagii Kay 2 went viral on the internet.
Check out these pictures of the KZK installations across cities here.
Oh that beautiful title track!
Stars of the night!
Fancy,isn't it? Kasautii Zindagii Kay 2 will go on air from 25th September 2018, 8 pm onward. We are quite eager to watch the first episode of the reboot. What are your thoughts on this? Tell us in the comments below and stay tuned with us for more.
(The above story first appeared on LatestLY on Sep 10, 2018 10:01 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).