Danish beer brand Carlsberg has taken an innovative step to reduce its carbon emissions. The brand unveiled the world's first paper beer bottle, which is made with sustainable wood fibres. The Copenhagen-based brewer revealed two prototypes of their green-coloured bottles. If you are wondering how a paper bottle will hold liquid, they have added an inner barrier to hold beer. A thin recycle PET polymer film barrier is added in the bottle which will safely keep the beer in.
Carlsberg had this plan back in 2015 and the launch of their bottles is finally here. They have been working alongside Paboco, a joint venture between BillerudKorsnäs and bottle manufacturing specialist ALPLA. Other options to invest in sustainable solutions by Carlsberg included recycled shrink film, greener label ink and replacing the plastic packaging around its six-pack cans. Carlsberg Will Use Glue to Stick 6-Pack Beer Cans to Reduce Plastic Usage.
Check Pics of Carlsberg's Paper Beer Bottle:
TODAY we unveiled our latest Green Fibre Bottle prototypes, which contain #beer for the first time. Made from sustainably-sourced wood fibres, they are an important step towards our ultimate ambition of the world's first 'paper' beer bottle. More 👉 https://t.co/j8mqGh2xAg pic.twitter.com/2oGIBYGYtn
— Carlsberg Group (@CarlsbergGroup) October 11, 2019
The company have the initiative to have zero carbon emissions at their breweries and reduce the carbon footprint by 30% by 2030. They even plan to join with other brands like Coca-Cola, vodka-maker Absolut and L'Oreal to develop paper bottles. "Innovation takes time and we will continue to collaborate with leading experts in order to overcome remaining technical challenges, just as we did with our plastic-reducing Snap Pack," said Myriam Shingleton, vice president group development at Carlsberg Group.
World over there is enough talk about switching to sustainable ways and each company doing their bit to contribute. With the world's first paper beer bottle in the making, we wonder if other brands will take the same inspiration too.