Twitter woke up to Red Label’s latest ad on communal harmony, a day ahead of Ganeshotsav. The advertisement did not impress the people online, and soon #BoycottRedLabel began to trend on Twitter. Netizens are trolling the manufacturing company Hindustan Unilever Group for its commercial advertisement that is centred around the festival of Ganesh Chaturthi. Amidst the criticisms, a section of Twitter is now confused as to what they should boycott. Since #BoycottRedLabel is the trending hashtag at the moment, netizens are puzzled over what they are supposed to ban, tea or whiskey. Red Label's Latest Ad For Ganeshotsav 2019 on Communal Harmony Faces Backlash, Netizens Trend #BoycottRedLabel on Twitter 'For Hurting Sentiments'.
The Red Label advertisement on communal harmony is a year old, and it is receiving backlash now with #boycottredlabel. It is about a shopkeeper and a buyer who are all set to finalise one of the Ganpati Bappa’s idol, until he realises the seller is a Muslim. The buyer takes a step back and tries to get out of the shop. It is this attitude which pinched the people online. While some did not find anything offensive, others are upset with the portrayal of Hindus in the ad. Among all the controversies, here comes a section of Twitterati who are confused which brand are they exactly supposed to boycott. Johnnie Walker Red Label Whisky or Red Label Tea? Brooke Bond Red Label New Ad Says 'Elderly Get Abandoned At Kumbh Mela'; HUL Modifies Tweet After Twitteratti Call For Boycotting Hindustan Unilever.
Tea or Whiskey?
What? #BoycottRedLabel? NEVER!!!
Oh! You mean Red Label TEA?
— Ramesh Srivats (@rameshsrivats) September 1, 2019
New Hashtag, People?
— aparna (@FuschiaScribe) September 1, 2019
May be, We Can!
so what exactly is wrong with the Red Label ad?
PS: for a second I thought we want to #BoycottRedLabel whiskey.
— Karnika (@KarnikaKohli) September 1, 2019
Boycott Red Label Whiskey?
Kindly edit it to #,BoycottRedLabelwhiskey
Cz its creating confusion,i was about to boycott Red label whiskey but some good sense prevailed to recheck it.
— देसी डॉक्टर (@drpky83) September 1, 2019
Watch Video of Red Label Ganesh Chaturthi Ad
Well, the current trending hashtag is absolutely talking about boycotting the Red Label tea. But Twitter’s bewilderment is quite light-hearted amidst the increasing tension on the commercial ad of Red Label. This is not the first time, when Indian brands, while trying to promote unity faced online criticisms instead. During Holi celebrations this year, HUL’s product Surf Excel too faced backlash after making an ad on two kids from different faiths, playing the festival.