People watch porn for sexual gratification and now customers can get all the more customised experience of a porn by participating in it albeit virtually! Naughty America, a popular porn viewing platform has promised its customers to customise the sex clips with their own faces with the help of deepfakes. The deepfake technology uses artificial intelligence for a face swap, thus making it look for anyone to do anything. Group of Ministers Discuss Ways to Check Upload of Pornographic Materials on YouTube and Social Media. 

Using the very same face swap technique, the company plans to make money with customised porn videos available for the people. The CEO of Naughty America Andreas Hronopoulos was quoted in an interview, "We see customization and personalization as the future." They have launched the new offering which lets a user know what the latest technology can do. They showed how a porn performer can be isolated from the background and placed into another environment- like a viewer's bedroom. He explained it as "I can put people in your bedroom."

So customers who want themselves to be inserted in a porn video will have to send their set of photos and video, including facial expressions to them. This will help the software to accurately replicate them. Naughty America has said that they have specific instructions to ensure that all footage of the customers is from consenting adults. The simple edits will cost hundred dollars but the long and complicated ones could go into thousands. Hyderabad Man Makes His Own Porn Video, sends it to In-Laws After Being Called Impotent.

The deepfake videos use AI to learn how a person looks, which can be then recreated into another video. When the technique became popular it was slammed for encouraging revenge porn cases. Celebrity faces were being swapped in porn videos. The company is also looking at developing videos which can have porn performers to say your name or some other phrases on request. "The future of entertainment is personalization," he added, arguing on the implications of this technology.

(The above story first appeared on LatestLY on Aug 27, 2018 11:45 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).