The Kiki Challenge spread like an epidemic on social media, with children o elder people joining in dancing on the roads. The trend caught on and we saw a lot of funny videos coming up on social media. In all the zeal to complete the social media challenge, a lot of accidents also took place, as people got out of running cars to perform to singer Drake's song. A lot of people were hurt, some badly injured in their attempts to do the dance and the police were on their toes. In order to prevent more accidents, the police departments from different states issued warnings for people, to not follow the trend. The Jaipur Police used a garlanded picture of a guy, who lost his life while doing the KiKi challenge. The picture of a man named Jawahar Subhash Chandra from Kochi, who is very much alive. The police just used his picture from stock photos, but the incident caused a problem for the man and his family. Kiki Challenge on Bullock Plough! Video of Rural Telangana Men Performing The Challenge On The Paddy Fields.
'In My Feelings' Challenge was proving to be a challenge to tackle for the police. A lot of accidents were also reported. But people regardless of their age carried it out. An elderly lady from Vadodara was also among the many who tried it out. Such videos went viral, only encouraging more people to do it. The Jaipur police started an ad campaign to warn people and used one of the stock photos and wrote, "In loving memory of KK. Loving boyfriend to KiKi, died while doing the Shiggy (February 1995 - July 2018)." This ad was also flashed across all other media and TV channels. Soon, Jawahar's family members started receiving a lot of calls and that's when they saw the ad.
Check out the ad posted by Jaipur police which has Jawahar's picture:
Jawahar himself had a mixed reaction, as he managed to get in touch with some friends, who had lost contact. On the other hand, the family had to go through trauma as people kept on calling enquiring about him. In a news report to The News Minute, Jawahar was quoted, "I started receiving calls from random people asking me if I was okay and if my family is okay. If I leave my phone for an hour I get about 6-7 missed calls from people, sometimes old friends. Even my parents are getting calls asking if I am okay. The fact that people thought I died even helped me revive a few old friendships."
Jawahar wasn't even aware much about the ongoing social media challenge until this incident. But he has taken the incident sportingly. He said that at least he knows that a lot of people will call and enquire in case of his death. The police too are not planning to take down the ad, as it is a representational image issued in warning against an issue. Sanjay Agarwal, Commissioner of Police, Jaipur said, "We use many models for tobacco ads and cancer ads and show them on their death beds. It doesn’t mean that they are dying. This was just a public awareness campaign to give people a jolt and ask them not to do such silly things. This wasn’t done to hurt anyone. We wish him (the model) all the best and a long life ahead."