Mumbai, July 11: Condom brand Durex is known for their smart marketing tactics on social media, and it never misses any important days and events on the calendar to connect with their consumers. On the occasion of World Population Day, the brand has launched a quirky post on Twitter titled "Not all superheroes wear capes, some wear condoms'. Last time, the brand took a cheeky jibe at Indian rupee Breaching 69 Mark Against Dollar and referring to the sex position.

Check Durex's cheeky post on the occasion of World Population Day: 

Durex is one of the most innovative players in the category, and it never fails to entertain the audience with not only their advertisements but also with their varied products. From getting a Bollywood celebrity on board, Ranveer Singh to endorse their brand, launching a chatbot to initiate conversation on sex, to creating curiosity in the market before new launches, to launching new flavours, the brand has always been on top of their marketing game.

(The above story first appeared on LatestLY on Jul 11, 2018 05:07 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).