Shadab Jakati of ‘10 Rupay Wala Biscuit’ Viral Reel Fame To Launch ‘Jakati Jewellers’ in Meerut on April 26

Shadab Jakati, the local influencer who skyrocketed to national fame with his viral "10 Rupay Wala Biscuit" reel, is set to transition from digital content to the luxury retail sector. The social media star has announced the grand opening of his new business venture, Jakati Jewellers, located in his hometown of Meerut in Uttar Pradesh. The storefront is scheduled to officially open its doors to the public this Sunday, April 26.

Shadab Jakati's Journey From Viral Reels to Retail Business

Jakati’s rise to prominence is a modern "overnight success" story rooted in the power of short-form video. His signature comedic style - characterised by his unique dialect and the iconic "10 Rupay Wala Biscuit" dialogue - resonated with millions, earning him a massive following on Instagram and YouTube. Shadab Jakati-Iram Controversy: ‘10 Rupees Wala Biscuit’ Fame Influencer’s Reel Partner Clarifies Relationship After Husband Khurshid Makes Serious Allegations (Watch Videos).

Shadab Jakati of ‘10 Rupay Wala Biscuit’ Viral Reel Fame To Open Jewellery Store in Meerut

Shadab Jakati Shares Post Ahead of Jakati Jewellers Store Opening

The move into the jewellery business represents a significant diversification for Jakati. While he continues to produce content, the establishment of a physical brick-and-mortar store in Meerut signals an effort to capitalise on his personal brand and transition into a more traditional entrepreneurial role within the community.

Jakati Jewellers Opening on April 26 in Meerut

Jakati Jewellers To Open on April 26

The inauguration on April 26 is expected to draw significant crowds, including local fans and fellow digital creators. Jakati Jewellers reportedly aims to cater to both traditional and contemporary tastes, leveraging Jakati's wide appeal across different demographics in Uttar Pradesh. Details regarding the specific inventory have been kept relatively quiet, but the influencer has hinted in recent social media updates that the store will focus on gold and silver ornaments, traditional bridal sets, and daily-wear jewellery. In a post on Instagram, Shadab Jakati (Shadab Hasan) said that the Jakati Jewellers store will open on Sunday, April 26, at 11 AM. Shadab Jakati of '10 Rupay Wala Biscuit' Viral Reel Fame Buys Mahindra Scorpio N Automatic, Thanks Fans for Support (Watch Video).

The opening of Jakati Jewellers comes at a pivotal time for the influencer. Earlier this year, Jakati made headlines due to legal challenges and allegations from a former associate, which he vehemently denied in a public video statement, requesting a fair investigation and citing his humble beginnings. Despite these controversies, his engagement rates remain high, and the upcoming launch of Jakati Jewellers is seen by his supporters as a step toward solidifying his professional legacy.

(The above story first appeared on LatestLY on Apr 22, 2026 12:32 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).