Over the last few years, we have seen brands and their love for churning out women-centric campaigns. In fact, it has become a trend lately and as we approach Women’s Day, which falls on March 8, this number just increases. There are numerous brands, who want to ride on this topical wave. However, it has often happened that in their quest to be topical and newsy, brands blindly jumped onto it. This has not helped them because the audience has failed to identify with the issue and the brand connect has been extremely weak.

On the other hand, we have also seen some powerful ads revolving around women and their achievements. These ads have touched upon important issues like sexual harassment, workplace biases, domestic violence; spoken about women empowerment; instilled confidence in women; and urged women to speak up.

On the occasion of International Women's Day, let's have a look at 8 best ads, which have glorified women and have given an ode to their undying spirit.

1. Ariel India

While most of us are used to seeing women doing the laundry, Ariel's 'Share The Load' ad asked a very pertinent question - 'Why is laundry only a woman's job? Being a laundry brand, Aried India went on to change the face of the category, by breaking stereotypes, asking men to even help women in doing the laundry.

2. Star Plus

Star Plus ‘Nayi Soch’ broke all gender stereotypes through a powerful narrative led by Aamir Khan as the protagonist.

3. Colors TV

Colors TV also addressed the issue of how women also need some time off. The campaign urged men to give every woman in their lives  an off on Sundays.

4. Bombay Diaries

This ad by Bombay Dairies was relatable with every woman who steps out and works in the midst of male colleagues. It urged women to stand up against any kind of sexual harassment and to speak up.

5. Titan Raga

Titan Raga’s #HerLifeHerChoices, featuring Nirmrat Kaur, showed the modern, progressive, confident woman of today, who is not afraid to face the world.

6. Anouk

Anouk’s ad dealt with homosexuality through a beautiful story plot which looked real at many levels. It was one of the viral ads, which created a lot of noise for all the right reasons.

7. Tanishq

In 2013, Tanishq was one of the few brands who had the guts to talk about not only second marriage, but also show a beautiful dusky protagonist with a child.

8. Fab Alley

Comedienne Radhika Vaz stood on stage butt-naked and smartly spoke about how women need to be comfortable in their own skin and not be bullied by societal pressures and stereotypes.

These ads have portrayed women in a positive light and have highlighted the progressive mindset of today’s women. It is really remarkable to see, how brands are addressing important issues in their campaigns and are urging women to stand up and face the world confidently.

(The above story first appeared on LatestLY on Mar 07, 2018 05:16 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).