'How's the josh?' Vicky Kaushal's dialogue from the movie 'Uri: The Surgical Strike' spread over the internet like wildfire after its release. And as Vicky continues the ride on the success of the blockbuster, Amul India has released a topical ad with 'Makan ka josh!' written on it. Amul is known for their ads based on trending topics and often comes up with similar interesting ads on social issues, movies and anything that the country is celebrating or otherwise.
In the ad, Amul shows their mascot girl as an army officer (Vicky Kaushal) with a rifle gun in one hand and bread with butter spread on it in the other hand. It reads: 'Makhan Ka Josh, Raid the fridge'. Amul shared it on Twitter with the caption: '#Amul Topical : URI : The Surgical Strike, popular and patriotic movie!' Vicky took to his Instagram thanking Amul for the ad and wrote: 'What an Utterly Butterly honour! Thank You @amul_india @rahuldacunha #UriTheSurgicalStrike #HowsTheJosh." 'How’s The Josh?' PM Narendra Modi Quotes Dialogue of Film 'Uri: The Surgical Strike', Gets This Response.
Here is Amul India's Uri ad:
— Amul.coop (@Amul_Coop) January 29, 2019
Check out Vicky Kaushal's reply to it:
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Amul is known for spinning their wit around different subjects. Directed by Aditya Dhar, the movie has crossed Rs 150 crores at the Box Office. Uri is based on surgical strike that India conducted in Pakistan following attacks in Jammu and Kashmir killing 19 unarmed soldiers on September 18. The movie also stars Paresh Rawal, Yami Gautam, Kirti Kulhari and Mohit Raina in prominent roles.