New Delhi, February 27: US-based customer retention platform CleverTap on Tuesday announced its partnership with the leading marketplace for car sharing in emerging markets Zoomcar to elevate user engagement and drive business growth.

As per the company, the partnership will help Zoomcar elevate its customer engagement strategy by crafting personalised interactions that resonate with individual preferences and needs. "With CleverTap, we aim to bridge the gap and deliver quick, relevant and personalised communication to drive higher engagement and conversions," Greg Moran, CEO and co-founder Zoomcar, said in a statement. Zeno Health Raises ‘USD 25’ Million in Its Series C Funding Round Led by Korean Private Equity Investor STIC Investments.

Moreover, the company mentioned that the partnership will enable Zoomcar to craft personalised campaigns, conduct A/B testing, and optimise omnichannel experiences. Zoomcar will be able to promote specific car models, rental packages, enhance overall campaign effectiveness, maximise bookings and revenue, and connect seamlessly with users across channels. Sony Layoffs 2024: Japanese Technology Giant To Lay Off 900 Employees, About 8% of Workforce From Its PlayStation Division.

"Through our cutting-edge platform, we will deliver unparalleled hyper-personalised experiences, contributing to their sustained business growth. Together, we will bring innovation and convenience to the forefront of the industry," said Sidharth Pisharoti, Chief Revenue Officer, CleverTap. The company further noted that through real-time insights, Zoomcar will be able to truly understand user behaviours and preferences, further facilitating targeted re-engagement campaigns and win-back offers.

(The above story first appeared on LatestLY on Feb 28, 2024 10:27 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website