Huawei Pura X Max Introduced in China: Huawei Beats Apple, Samsung by Introducing Industry’s 1st Horizontally Wide Foldable Phone

Huawei has officially overtaken its primary global competitors, Apple and Samsung, by launching the industry’s first horizontally wide foldable smartphone. Known as the Pura X Max, the device introduces a distinctive form factor that prioritises a wider screen orientation over the taller displays typically found in current foldable models. This strategic launch allows the Chinese manufacturer to establish a presence in a new segment of the premium mobile market before its rivals debut similar designs later this year.

The design of the Pura X Max is reminiscent of the original Google Pixel Fold, appearing wider than standard handsets and comparable in shape to a compact tablet like the iPad mini. This upgrade aims to improve the media consumption experience by offering a screen ratio better suited for video playback, reducing the presence of large black bars. While official specifications are being finalised ahead of a full reveal on April 21, the device has already entered the pre-order phase in China, featuring a triple rear camera system and a construction designed to minimise the screen crease. Meta Projected To Surpass Google in Global Digital Ad Revenue by 2026.

Huawei Pura X Max Specifications and Features

The Pura X Max specifications and features centre on its unique aspect ratio, which Huawei describes as the industry’s first horizontally wide foldable. The device is expected to feature a 4:3 aspect ratio, a format highly effective for reading and digital media. Images shared on Weibo indicate that the handset will be available in three colour options: white, orange, and purple. Although the wider build may impact pocketability and one-handed use, the increased horizontal surface area provides a more natural viewing experience for high-definition content compared to the almost square aspect ratio of existing foldables.

Huawei Pura X Max Price in China

Industry insiders suggest that the move toward diverse form factors comes as the global smartphone market reaches a point of saturation. Major brands are increasingly turning to premium-priced foldables to attract high-end consumers and drive revenue. While Apple and Samsung are reportedly preparing their own wide-screen foldable devices for release in September and July respectively, Huawei’s early entry provides it with a first-mover advantage in this specific category.

The Pura X Max will likely be positioned as a flagship product, competing directly with the iPhone, which remains a dominant revenue driver for Apple in the current fiscal year. Huawei’s latest wide-screen foldable aims to redefine the tablet-phone hybrid by focusing on a media-first display ratio and premium aesthetics. Huawei Pura X Max price in China is expected to be CNY 10,000 (around USD 1,500 or INR 1,36,000)