Retail giant Croma has announced the return of its "Everything Apple" sale, offering significant price reductions across the latest ecosystem of devices, including the iPhone 17 and the newly launched MacBook Neo. The promotional event is scheduled to roll out in a phased format across April, May, and June 2026. The first phase of the campaign commenced on April 3 and is set to run until April 19, providing a window for consumers to access high-end hardware through a combination of exchange bonuses and bank-led financial incentives.

The sale targets a broad consumer base, including students preparing for the upcoming academic session and professionals looking to upgrade their portable workstations. To facilitate these upgrades, Croma has integrated various loyalty benefits, such as Tata Neu Coins and specialized coupons. Customers using HDFC Tata Neu credit cards are eligible for additional savings of up to 10%, alongside flexible EMI options designed to lower the upfront cost of flagship technology. iPhone 18 Pro Max Price, Launch Date, Specifications and Features.

iPhone 17 and iPad 11th Gen Price Drop Alert

One of the primary highlights of the current phase is the iPhone 17 (256GB). While the device carries a standard listed price of INR 82,900, it is being offered at an effective starting price of INR 44,768 under specific conditions. This reduced figure is achieved by combining an exchange discount of up to INR 23,500 with an additional exchange bonus of INR 8,000. Further reductions are applied through direct coupon discounts and the redemption of Tata Neu Coins.

In the tablet segment, the iPad (11th Gen), originally priced at INR 34,900, is available starting from INR 29,489. Wearables and audio accessories have also seen price adjustments; the Apple Watch SE 3 is now offered from INR 23,388, while the AirPods Pro 3 can be purchased at a starting price of INR 22,491, subject to the fulfillment of applicable exchange and bank criteria.

MacBook Neo and MacBook Series

The sale introduces substantial savings for the education sector, specifically focusing on the 13-inch MacBook Neo. Against an MRP of INR 69,900, students and teachers can acquire the laptop at a starting price of INR 39,069. This effective price incorporates a base education discount, an exchange value of up to INR 12,500, and a further exchange bonus of INR 7,000. These measures are intended to support creators and students seeking powerful tools for the new academic year.

Croma has noted that these store-led bundles and additional benefits for educators are a core part of the 2026 promotion. Beyond the MacBook Neo, other models in the MacBook lineup are also included in the phased rollout, though specific pricing for Pro and Air variants will depend on regional availability and stock levels at individual retail outlets.

Everything App Sale at Croma

The "Everything Apple" campaign arrives during a period of high competition in the Indian consumer electronics market, as retailers look to clear inventory ahead of rumored late-year flagship announcements. By spreading the sale over three months, Croma aims to maintain consistent consumer engagement. The retailer has clarified that all promotional prices may vary based on the specific product model, the user's location, and the condition of devices being traded in. Apple iPhone 17 Pro Max Hits Lowest Price Ever in India.

As the first phase concludes on April 19, the second and third phases in May and June are expected to introduce revised offers or focus on different product categories within the Apple ecosystem. Consumers are advised to verify the latest pricing and terms on the Croma website or at physical stores, as stock for high-demand models like the iPhone 17 is expected to be limited during the peak sale days.

TruLY Score by LatestLY
Rating:5

TruLY Score 5 – Trustworthy | On a Trust Scale of 0-5 this article has scored 5 on LatestLY. It is verified through official sources (Croma). The information is thoroughly cross-checked and confirmed. You can confidently share this article with your friends and family, knowing it is trustworthy and reliable.

(The above story first appeared on LatestLY on Apr 04, 2026 05:07 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).