India News | Himachal Pradesh CM Sukhu Launches ‘Pangi Apple’ Brand to Promote Natural Farming
Get latest articles and stories on India at LatestLY. Himachal Pradesh Chief Minister Sukhvinder Singh Sukhu launched the ‘Pangi Apple’ brand on Saturday to promote naturally grown apples from Pangi and provide the region’s produce with a distinct identity in the market.
Shimla (Himachal Pradesh) [India], October 24 (ANI): Himachal Pradesh Chief Minister Sukhvinder Singh Sukhu launched the ‘Pangi Apple’ brand on Saturday to promote naturally grown apples from Pangi and provide the region’s produce with a distinct identity in the market.
CM said the state government was vigorously promoting natural farming and the initiative would help enhance the market recognition of apples produced in the remote tribal region.
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He said Pangi Sub-Division had been declared the state’s first Natural Farming Sub-Division. The initiative aims to strengthen the local economy and improve economic opportunities and quality of life for residents, said a release.
Pangi has around 370 hectares under apple cultivation, with more than 1.04 lakh apple plants. Production of around 35,000 boxes, equivalent to approximately 550 metric tonnes, is expected this season.
Sukhu said that Pangi apples had so far been marketed outside the valley in cartons branded as ‘Kullu Apples’ or ‘Kinnaur Apples’, limiting recognition of the region’s own produce.
To address this, customised ‘Pangi Apple’ cartons in 20-kg and 10-kg capacities have been introduced and will be provided to farmers at a 50 per cent subsidy.
The chief minister said that the initiative was part of the state government’s vision to develop Pangi as the state’s first chemical-free sub-division through natural farming. It would also help strengthen the livelihoods of around 6,300 farming households, encourage local entrepreneurship and create greater economic opportunities. (ANI)
(The above story is verified and authored by ANI staff, ANI is South Asia's leading multimedia news agency with over 100 bureaus in India, South Asia and across the globe. ANI brings the latest news on Politics and Current Affairs in India & around the World, Sports, Health, Fitness, Entertainment, & News. The views appearing in the above post do not reflect the opinions of LatestLY)