Kangana Ranaut Reacts to Kriti Sanon’s Rakhi Ad, Calls It ‘Intentionally Creepy’
Actor and politician Kangana Ranaut criticized Kriti Sanon's latest festive campaign for jewellery brand GIVA, labeling the Raksha Bandhan advertisement 'intentionally creepy' on Instagram over Sanon's Indo-Western bralette ensemble.
Actor-turned-politician Kangana Ranaut has publicly criticised fellow Bollywood actor Kriti Sanon over her latest promotional campaign for the jewellery brand GIVA. Taking to social media, Ranaut described the Raksha Bandhan advertisement as "intentionally creepy," adding her voice to an ongoing online debate centred around Sanon’s attire and the campaign's modern interpretation of the traditional festival. Kangana Ranaut Slams ‘Failed’ Actors, Says Critics Lack Even 1% of Her Success (Video).
Kangana Ranaut Takes a Dig at Kriti Sanon's Rakhi Ad
Addressing the controversy on her Instagram Stories, Ranaut questioned the styling choices featured in the advertisement, pointing out the wide range of wardrobe options available to women today. "It's a wonderful time to be a woman," Ranaut wrote.
"Our closets are full of a variety of clothes... today's woman is a global woman. From cocktail dresses to lehenga cholis, jeans to saris, bikinis to salwar kameez, from all the options that are available to us today, why would you tie your brother a rakhi in your bikini/undergarments? Where are all your styling options? Ha ha, the advert looks intentionally creepy!" Her comments quickly gained traction across social media platforms, amplifying the existing discourse surrounding the campaign.
Kangana Ranaut Questions Kriti Sanon's Rakshabandhan Ad
Why Did Kriti Sanon's Outfit Spark Backlash?
The controversy stems from the newly released festive commercial featuring Sanon in an Indo-Western ensemble, which includes a cropped bralette-style blouse, a cape-like shrug, and a draped skirt. Several social media users criticised the styling, arguing that the outfit was overly modern and unsuited for a campaign centred on traditional sibling festivities.
Beyond the wardrobe choice, critics raised concerns over the ad's tone and framing. Some users claimed the imagery departed too significantly from traditional cultural practices, questioning the omission of customary elements like a puja thali or tilak. Others took issue with a segment depicting a rakhi being tied to a pet dog. However, the campaign also found support online. Taapsee Pannu Drops Cryptic Post ‘Hence, Proved’ After Kangana Ranaut's ’Sasti Copy’ Remark (See Post).
Defending the ad, several commentators argued that fashion norms for traditional events are evolving and condemned selective outrage over modern festive attire. Neither Sanon nor the jewellery brand GIVA has issued an official statement regarding the backlash or Ranaut's comments
(The above story first appeared on LatestLY on Aug 25, 2026 11:28 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
