‘Love & War’: Sanjay Leela Bhansali’s Film Secures INR 300 Crore Theatrical Rights Deal Ahead of 2027 Release?
Sanjay Leela Bhansali's 'Love & War', starring Ranbir Kapoor, Alia Bhatt, and Vicky Kaushal, has reportedly secured a historic INR 300 crore global theatrical rights deal with Pen Marudhar. This massive acquisition underscores high industry confidence for the period romantic drama, set for release on January 21, 2027.
Bollywood's anticipation for Sanjay Leela Bhansali's next directorial venture, Love & War, has reached a fever pitch, with exclusive reports confirming a groundbreaking theatrical distribution deal. The Ranbir Kapoor, Alia Bhatt, and Vicky Kaushal-starrer has reportedly sealed its global theatrical rights for an astounding sum of INR 300 crores, marking one of the largest such deals in recent Indian cinema history. ‘Love & War’: Alia Bhatt Oozes Retro Glamour As She Turns Cabaret Diva in SLB’s First Look Poster.
‘Love & War’ Cracks INR 300 Crore Theatrical Rights Deal?
The colossal theatrical rights deal for Love & War has been acquired by Pen Marudhar, securing global distribution for the much-awaited film. This massive acquisition, reported by Bollywood Hungama on September 30, 2026, followed an intense bidding war among several prominent industry players, including Dharma Productions and Jio Studios. Sources close to the development indicate that Sanjay Leela Bhansali secured the best value from Pen Marudhar, with all stakeholders confident in not only recovering the substantial investment but also achieving significant profits from the film's theatrical run.
Industry experts believe the star power of Ranbir Kapoor, Alia Bhatt, and Vicky Kaushal, combined with Bhansali's grand cinematic vision, justifies the hefty INR 300 crore figure. The deal positions 'Love & War' for one of the biggest releases of 2027.
More About ‘Love & War’
Love & War is slated to be a period romantic drama centred on a complex love triangle, set against the dramatic backdrop of conflict. The film is scheduled for a worldwide theatrical release on January 21, 2027, across Hindi, Tamil, and Telugu languages.
This project marks a significant reunion for Ranbir Kapoor with Sanjay Leela Bhansali after two decades, with the filmmaker having launched Kapoor's career in Saawariya (2007). Alia Bhatt previously collaborated with Bhansali on the critically acclaimed Gangubai Kathiawadi (2022), while Love & War signifies Vicky Kaushal's first venture with the celebrated director.
The excitement surrounding the film was further amplified last week with the unveiling of striking first-look posters featuring the lead trio, which have since taken the digital world by storm. Bhansali Productions, alongside Jio Studios, is producing the film. Audiences can look forward to the film's teaser launch, which is reportedly planned around Diwali and may be attached to the theatrical prints of Ranbir Kapoor's upcoming film, Ramayana. ‘Love & War’: Ranbir Kapoor’s Blood-Stained Retro Avatar in SLB Film Sends Fans into a Frenzy.
With a monumental theatrical deal secured and a stellar cast under the direction of a visionary filmmaker, Love & War is undoubtedly poised to be a major cinematic event in 2027, promising a grand spectacle for moviegoers worldwide.
(The above story first appeared on LatestLY on Oct 01, 2026 08:46 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
