Indra Kumar's Total Dhamaal is getting a solo release this Friday. Which sort of has become a rarity in Bollywood at this point. The movie is going heavy duty on promotions. But does a movie featuring stalwarts like Ajay Devgn, Madhuri Dixit, Anil Kapoor and Jacki Shroff's voice really need out of the box promotions? Seems so. The makers have taken the digital route to make sure the movie is talked about as much as possible. Someone had the genius idea to release WhatsApp stickers of the characters in the film played by the actors we just named. Riteish Deshmukh’s Total Dhamaal Picture Will Make You Go, ‘So, What’s Up Ajay Devgn?’.

You can catch a glimpse of WhatsApp stickers of Madhuri, Ajay and Anil from Total Dhamaal in the video below. Ajay Devgn was the first to tweet about the same. "Saare #TotalDhamaal Ke Characters, Ho Sakte Hain Aapke WhatsApp Stickers," he wrote.

Total Dhamaal is the third instalment of the successful franchise Dhamaal, which originally starred Arshad Warsi, Javed Jaffrey and Riteish alongside Sanjay Dutt. Total Dhamaal: 7 Entertaining Movies Featuring Anil Kapoor-Madhuri Dixit’s Adorable Pairing That You Should Watch Before Indra Kumar’s Crazy Comedy.

The new version features the old cast, sans Sanjay Dutt, with also stars Madhuri, Anil and Boman Irani. Co-produced by Fox Star Studios, Ajay Devgn Films, Ashok Thakeria, Kumar, Sri Adhikari Brothers, Anand Pandit, Sangeeta Ahir and Kumar Mangat Pathak, Total Dhamaal is slated to release on February 22.

(The above story first appeared on LatestLY on Feb 20, 2019 07:38 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).