Netflix Puts Real Man Inside a Billboard in LA To Promote ‘The Last House’, Video Goes Viral
Netflix has pulled off one of its most talked-about promotional stunts yet, placing a real man inside a billboard above the Sunset Strip in West Hollywood to promote its upcoming sci-fi film 'The Last House'.
Netflix has pulled off one of its most talked-about promotional stunts yet, placing a real man inside a billboard above the Sunset Strip in West Hollywood to promote its upcoming sci-fi film "The Last House." The sight of a person living, eating, and waving from inside a billboard left onlookers stunned before it was revealed to be a creative marketing campaign for the new movie about a family trapped inside their own home.
Man Spotted Living Inside A Billboard On Sunset Boulevard
The billboard, located at the intersection of Sunset Boulevard and Selma Avenue, featured a house-like structure with a huge window revealing a living room built into the installation, approximately 30 feet above the ground. Inside, a man looked out through the window and waved at people passing below. Netflix’s Co-CEO Ted Sarandos Meets PM Narendra Modi, Announces Initiative To Support India’s Next Generation of Storytellers.
Throughout the day, the man was seen drinking coffee, waving at onlookers, and holding up a whiteboard with messages like "spectacular" and "Stuck in Here." In other clips shared online, he was seen eating food, relaxing, using binoculars, and listening to music through headphones, all while constantly engaging with the crowd gathering below. Netflix Login New Rules: Users Can Now Link Separate Emails to Shared Profiles.
Videos Of The Stunt Go Viral On Social Media
Photos and videos of the billboard installation quickly went viral across social media platforms, including Instagram, LinkedIn, and X, with users sharing their reactions to the unusual campaign.
Netflix Puts Real Man Inside LA Billboard To Promote 'The Last House'
There's a guy in there 👀 pic.twitter.com/L79Q7pisNP
— Netflix (@netflix) August 6, 2026
One user wrote, "Netflix has a man living in a billboard... How much do you think rent is?" Another called it "so out of the box unique," while a third user shared a clip from the location, calling it "such cool marketing" ahead of the film's release.
The campaign began on Thursday, August 6, and is set to run through Sunday, August 9.
What Is The Last House About
"The Last House" tells the story of a family trapped inside their house by an unknown force, with the four family members facing their greatest challenge as they fight to survive. The film stars Grace Lee, Wagner Moura, and Gabriel Barbosa, and is directed by Louis Leterrier. It is now streaming on Netflix.
(The above story first appeared on LatestLY on Aug 08, 2026 07:31 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
