Republic Day weekend is a time to introduce new offers because a lot of people head out shopping. With shopping culture also going online, various websites have already announced big sales guaranteeing about 70-80% off on different commodities. Mega retail store Big Bazaar holds the ‘Sabse Saste Din’ every time. And this time in their 12th year, they have gone a step ahead to cater to the audiences who prefer everything online. The megastore will be doing a Facebook live starting at 9 AM on January 26 to 9 AM January 27. During their live sessions, they will announce offers that are promoted anywhere else.

Celebrating the Republic Day in full shopping spirit, they plan to target at least 3 crores of consumers with this idea. They will give out exclusive offers which aren’t available anywhere else. They will give more than ten lakh mobile coupons that can be used during Sabse Saste 5 Din. These offers will be on a range of products from home appliances, fashion clothing, groceries, grooming products, snacks, beverages, home care products, electronic gadgets categories.

Most of the people tend to show off their shopping spree on social media, which makes Facebook the best option to target the consumers. Pawan Sarda, Group Head- Digital - ‎Future Group said, “Sabse Saste Din in 12 years have become India’s most popular and eagerly awaited shopping days and will continue to grow in the years to come. We share a strong bond with our loyal customers and want to reach out to the new generation that is always on the go. This Sabse Saste 5 Din, India is going to witness the biggest shopping blockbuster for the very first time. Through mobile coupons, we intend to do the biggest ever online to offline idea in digital space.”

The campaign has already been a hit for years and this year they will just magnify the concept to include more targets. In fact, this real-time engagement will help the brand to get more people in the stores. With so many options and sales announced for the Republic Day, it might get a tough choice to make as to what to shop from where?

(The above story first appeared on LatestLY on Jan 24, 2018 03:01 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).