So, content is king," he said. Rajkumar Hirani, Rohit Shetty, Sukumar, Ashutosh Gowariker, Kabir Khan, Gauri Shinde and R Balki, Aanand L Rai, A R Murugadoss, Ashwiny Iyer Tiwari, Ali Abbas Zafar, Siddharth Anand, Jagan Shakti, and Vishnuvardhan are also part of the consortium of acclaimed filmmakers who have lent their support to the programme.