The fashion industry was surprised when Olivier Rousteing announced his departure from Balmain on Instagram. After nearly 16 years, including 14 as creative director, he transformed the brand into a modern fashion powerhouse. Taking charge in 2011 at just 25, Rousteing positioned Balmain as a social media leader and created the "Balmain Army," a diverse group of celebrities and influencers that attracted a younger audience while promoting inclusivity in luxury fashion.
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