The luxury fashion industry is currently navigating a challenging period as it seeks to adapt to the powerful influence of social media, evolving cultural values, and the deep-rooted heritage associated with high-fashion products. On one hand, corporate giants seem to prioritize celebrity collaborations over the timeless artistry and craftsmanship that have long defined the industry. On the other hand, consumers are becoming increasingly discerning, questioning the value they receive from their fashion purchases.
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