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⚡Understanding the Creative Exchange of Fashion Brands

By Jasmine Dawda

This year is set to bring a flurry of creative exchanges for high-fashion brands, especially those under the banners of fashion giants like LVMH, Kering, and Richemont. Unlike the classic era of Coco Chanel, where her distinctive sharp aesthetics kept Chanel’s signature style intact, today’s corporate approach to fashion is largely driven by revenue.

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