Viacom18 said that 32 million viewers tuned in to the JioCinema app to watch the FIFA WC final. "Over 110mn viewers consumed the content on digital, making India one of the highest digital viewership markets for the FIFA WC. The WC held India's attention with a mammoth 40bn minutes of watch-time being clocked across Sports18 and JioCinema," they said in an official statement.