Fans' joy knew no bounds as beverages major Coca-Cola Thursday announced a partnership with the International Cricket council (ICC) for next five years, till 2023. This means that the ICC Cricket World Cup 2019, scheduled to take place in May, June this year, will bear the logo and have boards of Coca-Cola this year. The India team of Coca-Cola bagged the sponsorship and the deal is reportedly worth Rs 300 crore, according to reports. ICC CEO David Richardson Says, ‘Every dog has its day’ After New Zealand Bowl Out India for 92 Runs in 4th ODI at Hamilton.
The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body. ICC Men, Women’s T20 World Cup 2020 Schedule Announced: Indian Men’s Team to Face South Africa in Opener, Eves to Face Host Australia.
Coca-Cola will gain immensely from the move as the company looks to build a consumer centric portfolio around the globe, T Krishnakumar, said President Coca-Cola India and SouthWest Asia. ICC Cricket World Cup 2019 Warm-Up Matches Schedule: Check India’s Fixture Dates Against New Zealand and Bangladesh.
However, the company did not disclose the financial details of the deal.
The five-year partnership will cover all ICC events around the world, including the ICC Men's cricket world cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and 2021 in New Zealand respectively.
"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be partner with Coca-Cola," said ICC Chief Executive David Richardson. Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."
Rival PepsiCo was one of the ground sponsors of ICC world cup 2015. PepsiCo will now be replaced with Coca-Cola as the global sponsor of the International Cricket Council (ICC). PepsiCo had a eight-year deal with the ICC that was signed in 2015.