ICC Cricket World Cup 2019 Breaks 1st Week’s Viewership Records On Star Sports
Star Sports (Photo Credits: Twitter)

Mumbai, June 13: The opening week in the ongoing World Cup has once again recorded a massive 269 million viewership, the Star network said. Continuing the record-breaking streak like in previous World Cups, the inaugural week of the 10-nation tournament registered a phenomenal 107.2 million average impressions, setting a viewership record in the history of any ICC tournament. Star Sports Restrained From Interfering Live Streaming of ICC Cricket World Cup 2019 by Powersportz.tv.

In fact, around 180 million viewers were said to have tuned in to watch India's opening game against South Africa on June 5. The high decibel marketing campaign #CricketKaCrown, curated programming and unique on-ground activation across cities -- 'Le Jayenge', has also contributed to making the opening week a grand success, the network said.