Erling Haaland 'Twin Sisters'? Not One But Two Girls Go Viral for Being Star Norway Footballer's Lookalikes
Two women, Russian model Anastasia Kostromitina and American content creator Emma Kate Willman, have become internet sensations for their striking resemblance to Norwegian football star Erling Haaland. Their viral videos and the 'Cyborg' striker's own reaction have captivated millions during the 2026 FIFA World Cup, with Willman even hosting a lookalike.
Erling Haaland, the prolific Manchester City and Norway national team striker, is not only making headlines for his dazzling performances at the ongoing 2026 FIFA World Cup but also for an unexpected reason: two women have independently gone viral for their striking resemblance to the 25-year-old football star. Russian model Anastasia Kostromitina and American content creator Emma Kate Willman have become overnight sensations, dubbed Haaland's 'twin sisters' by amused fans worldwide. Erling Haaland Lookalike: Russian Model Anastasia Kostromitina Goes Viral For Uncanny Resemblance To Star Norway Footballer.
Russian Model Anastasia Kostromitina Embraces the 'Haaland Look'
Anastasia Kostromitina, a 24-year-old model from Moscow, shot to internet fame after her mother posted a tongue-in-cheek video showcasing her daughter mimicking some of Haaland's trademark poses and celebrations. The clip, featuring Kostromitina's long blonde hair, piercing eyes, and sharp facial features – all eerily similar to Haaland's – quickly exploded across social media. Her mother's Instagram reel alone garnered over four million views, with similar compilations across platforms amassing more than 30 million views. Another report indicated an astonishing 63 million views in just 24 hours.
Anastasia Kostromitina Mimics Erling Haaland
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Initially, Kostromitina admitted to having 'gone through all the stages of denial' regarding the comparisons, feeling annoyed at being likened to a male footballer. However, she has since embraced the viral joke, stating that resembling the World Cup megastar is “not bad at all.” Social media users have flooded comment sections with remarks like “Brother from another mother?” and “DNA test not required,” marveling at the astonishing similarities. Who Is the Erling Haaland Lookalike Girl Famous for Her French Braid Tutorial Videos?.
Emma Kate Willman Catches Haaland's Attention with French Braid Tutorial
Meanwhile, on the other side of the globe, American digital creator Emma Kate Willman gained similar viral status, not for intentionally imitating Haaland, but through a seemingly innocent hair tutorial. Willman, known for her detailed French braid videos, posted a reel that quickly saw its comment section overrun with users pointing out her uncanny resemblance to the Norwegian striker.
Emma Talks About Erling Haaland Resemblance
Her blonde hair, facial features, and expressions were repeatedly cited as reasons for the comparison, turning a hair-styling guide into an unexpected internet phenomenon that racked up over 27 million views. The buzz reached Haaland himself, who famously commented a simple “Hi” on one of her videos, further fueling the virality. While Willman initially joked about preferring comparisons to pop star Zara Larsson, she has since leaned into her newfound fame, even announcing a Haaland lookalike contest.
The global fascination with Erling Haaland’s on-field prowess has now extended to his unexpected doppelgängers, proving that the 'Cyborg' striker’s influence transcends the football pitch and can spark viral sensations in the most unexpected ways.
(The above story first appeared on LatestLY on Jul 10, 2026 03:46 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
