The LEGO Group has officially commenced its global marketing push for the FIFA World Cup 2026, releasing a high-production digital campaign featuring four of the world's most recognisable football icons. A promotional video showcasing brick-built versions of Lionel Messi, Cristiano Ronaldo, Kylian Mbappe, and Vinicius Jr has gone viral across social media platforms, marking a significant milestone in the build-up to the tournament in North America. 'Lionel Messi Can Reach Historic 1,000-Goal Milestone, Argentina Coach Lionel Scaloni Issues Bold Statement.

The campaign, titled "Everyone wants a piece," debuted on LEGO’s official Instagram. The centrepiece of the campaign is a fast-paced animation that transitions between the four players. The video highlights Messi’s close control, Ronaldo’s iconic "Siu" celebration, Mbappe’s explosive pace, and the flair of Brazil’s Vinícius Jr. FIFA World Cup 2026: Here's A Look At Groups Ahead 23rd Edition of Football WC.

Video: Messi, Ronaldo, Mbappe and Vinícius Jr in Viral Campaign

 

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Messi, Ronaldo, Mbappé, and Vinicius Jr: The Fab Four

 

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LEGO and FIFA Strategic Partnership

The 2026 campaign is part of a multi-year licensing agreement between LEGO and FIFA. While the viral video serves as a digital teaser, it is expected to be followed by a comprehensive range of World Cup-themed merchandise.

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(The above story first appeared on LatestLY on Apr 03, 2026 12:57 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).