Amazon Introduces Strict AI Labelling Rules For Third-Party Sellers
Amazon has directed third-party sellers to label product listings containing photorealistic artificial intelligence figures following New York's new synthetic performer law. Vendors must utilize specific metadata tags and visual indicators on images and videos, though exemptions apply for fictional characters and modified real-person content.
E-commerce giant Amazon has instructed its third-party marketplace sellers to implement new product listing guidelines following the introduction of a landmark artificial intelligence law in New York. The regulation, designated by Governor Kathy Hochul as a first-in-the-nation mandate, requires explicit consumer disclosures whenever promotional media incorporates photorealistic individuals generated by artificial intelligence.
As per a The Times of India report, the digital retailer communicated these protocol updates directly to vendors to align operations with the newly enforced legislation targeting synthetic performers. The compliance shift is designed to enhance marketplace transparency and help shoppers easily distinguish between genuine human actors and digitally synthesized imagery across commercial listings. Flipkart Set To Launch Food Delivery Service in Bengaluru, Eyes Zomato-Swiggy Duopoly.
New Tagging Instructions For Marketplace Sellers
Under the updated policy guidelines, merchants must correctly tag all product photographs and promotional video files that feature photorealistic artificial intelligence characters. The mandate extends to standard product display images as well as comprehensive A+ content modules, requiring vendors to integrate specific metadata keywords before uploading materials to the platform.
Furthermore, marketplace operators are directed to incorporate distinct visual indicators directly onto product pages where applicable. These markers serve to notify prospective buyers whenever digital people are utilized within advertising campaigns, ensuring full alignment with state regulatory standards governing synthetic media.
Understanding New York's Synthetic Performer Legislation
The state measure took effect to address growing concerns regarding digitally manipulated content and realistic deepfakes that obscure the line between authentic and artificial media. Governor Hochul's administration emphasized that adequate labeling prevents consumer deception in digital advertising. Vietnam Proposes Social Media Ban for Minors Under 16.
Despite the broad scope of the policy, Amazon outlined specific exemptions within its seller notice. The new compliance rules do not apply to content featuring established television, movie, or video game characters. Additionally, listings featuring real human individuals whose physical images were subsequently modified using artificial intelligence tools are excluded from the mandatory labeling requirements.
(The above story first appeared on LatestLY on Jul 24, 2026 03:52 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
