Apple Schedules September 9 Launch Event, Expected To Unveil New iPhone Series and First Foldable Phone
Apple will host the September 9 launch event to unveil its new iPhone series and potentially its first foldable phone, marking incoming CEO John Ternus's debut major event. The rollout aims to drive growth amid component shortages. According to research firm IDC, Apple is expected to ship more than 17 million foldable iPhones by 2027.
Apple is all set to host its next launch event on September 9, where the company is expected to unveil its newest iPhone series and potentially its long-awaited foldable phone. The first foldable iPhone is expected to be a crucial landmark for Apple, with analysts saying that the high-end devices would be the main driver of higher selling prices and margin growth for the company.
Leadership Transition at Apple
The launch would also mark incoming Apple CEO John Ternus's first major event, reports Reuters. Ternus, Apple's longtime hardware chief, is set to take the helm at the company on September 1, as Tim Cook transitions to the role of executive chairman at the iPhone making company. Ternus's appointment, announced in April, was widely regarded as a sign of Apple's renewed push to building on its core strength in devices. iPhone 17 Pro, Pro Max Price Cut in India: Know New Prices, Bank Offers and More.
Apple Entering the Foldable Market
Currently, Samsung Electronics dominates the niche but growing foldable smartphone market, which companies are betting would soon become mainstream despite their premium price tags. Foldable phones are expected to be a bright spot for consumer electronics companies that have faced a setback due to a severe shortage of memory and storage chips that resulted in price hikes and dampened overall consumer demand.
Supply Chain Pressures and Market Outlook
Apple has also lifted prices across its Mac and iPad lineups to offset the soaring costs. Still, the company said in July it was facing "very significant" supply chain shortages and predicted the snags would dampen sales in the current quarter. Analysts expect Apple to launch a foldable iPhone with a screen similar in size to an iPad mini. Earlier this year, Samsung unveiled a new passport-sized foldable phone as the South Korean tech giant seeks to defend its foothold against Apple. iPhone Ultra Price in India, Expected Specifications.
According to research firm IDC, Apple is expected to ship more than 17 million foldable iPhones by 2027. Apple's entry into the market is also key to driving growth, with IDC predicting a 12.6 per cent jump in foldable phone shipments this year. In comparison, global smartphone shipments are expected to see a record 16.7 per cent decline. In 2025 during its launch event, Apple unveiled a slimmer iPhone Air and loaded its iPhone 17 base models with several better features. The iPhone 17 line-up helped Apple drive a strong upgrade cycle among consumers.
(The above story first appeared on LatestLY on Aug 29, 2026 05:41 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
