Apple 'Surprise and Shine' Event 2026: Date, India Time and How To Watch Live
Apple's 'Surprise and Shine' event is set for September 9, with live streaming at 10:30 PM in India. Marking CEO John Ternus's first major launch, the Cupertino showcase is expected to feature the iPhone 18 Pro, iPhone 18 Pro Max, and a potential foldable device. Scroll below to learn more about Apple's upcoming event.
Apple has officially scheduled its next major product launch event. Titled "Surprise and shine", the keynote will take place on Wednesday, September 9, at the Steve Jobs Theatre inside Apple Park in Cupertino, California.
Schedule and Timing in India
For viewers tuning in from India, the event will kick off at 10:30 PM Indian Standard Time (IST) on September 9. In the United States, the broadcast begins at 10:00 AM Pacific Time (1:00 PM Eastern Time), while audiences in the United Kingdom can watch starting at 6:00 PM BST. This year’s showcase carries additional industry significance as one of the first major product reveals under the leadership of newly appointed CEO John Ternus. iPhone 18 Pro Launch on September 9: 3 Big Changes Apple May Finally Bring.
Apple's Surprise and Shine Event on September 9
Live Streaming Details
Apple will broadcast the event globally across multiple digital platforms, allowing users worldwide to watch the proceedings live.
- Official Website: The keynote can be streamed directly via the Apple Events webpage (apple.com).
- Apple TV App: Viewers can access the live feed using the Apple TV app on supported iPhones, iPads, Macs, smart TVs, and streaming boxes.
- YouTube: Apple will host an official livestream on its corporate YouTube channel, where users can set reminders ahead of the broadcast. Apple iPhone 18 Pro Max Release Date: When Will Pre-Orders Begin?
Expected Lineup
The September showcase is expected to focus heavily on high-end hardware. Industry analysts anticipate the debut of the iPhone 18 Pro and iPhone 18 Pro Max, alongside potential previews of Apple's long-rumoured foldable device, widely referred to in reports as the iPhone Ultra. Updates to the Apple Watch and AirPods lineups are also anticipated.
(The above story first appeared on LatestLY on Sep 04, 2026 09:24 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
