iPhone 18 Launch Live Streaming: Watch 18 Pro, Max and Foldable iPhone

Apple is set to stream its annual landmark autumn hardware keynote live today, September 9, 2026, from the Steve Jobs Theater at Apple Park. Titled "Surprise and shine," the event serves as the global debut for the iPhone 18 Pro lineup alongside Apple's first long-rumored foldable smartphone. Broadcast globally, the keynote marks a pivotal moment for Apple, representing the first major product showcase under new Chief Executive Officer John Ternus. iPhone Duo Price Leak: How Much Will Apple’s Foldable iPhone Cost?

How and When To Watch the Keynote

The livestream begins globally at 10:00 a.m. Pacific Time (10:30 p.m. IST / 7:00 p.m. CEST). Viewers can stream the presentation directly across multiple platforms:

• Official Website: Accessible via the Apple Events page on standard desktop and mobile web browsers.
• YouTube: Live on Apple's official YouTube channel with set reminders and live automated captions.
• Apple TV App: Available on smart TVs, streaming media players and Apple ecosystem devices.

Apple Event 2026 Live Stream: Watch iPhone 18 Pro, iPhone 18 Pro Max and Foldable iPhone Launches

iPhone 18 Pro and Pro Max: Expected Specifications

Apple's flagship smartphones are expected to retain their existing 6.3-inch and 6.9-inch display sizes while introducing key internal architecture updates. Reports indicate the Pro series will run on Apple's next-generation A20 Pro chipset, manufactured using an advanced 2-nanometer process designed for higher performance and energy efficiency.

The camera hardware is rumored to receive a substantial upgrade, featuring a triple 48-megapixel camera system with a variable-aperture primary lens on the flagship Pro Max model. Additional upgrades include a reduced Dynamic Island cutout, expanded battery capacities and an improved vapor chamber cooling system to sustain peak performance during heavy processing tasks. iPhone 18 Pro Max Price in India, Expected Specifications and Features; Check All Before September 9 Apple Event.

Product Strategy Shift and Foldable iPhone

In a notable shift from its traditional launch schedule, industry reports indicate Apple will focus this event strictly on high-end hardware. The flagship iPhone 18 Pro and Pro Max will anchor the traditional lineup, while entry-level models, such as the base iPhone 18 and second-generation iPhone Air, are expected to be held for a separate spring release.

The event's primary focus, however, is expected to be Apple's entry into the foldable market. Widely referred to in industry reports as the "iPhone Ultra" or "iPhone Duo", the device is anticipated to feature a book-style folding display designed to minimize screen creasing.

Expected Pricing

Official pricing will be finalized during the event, though early industry estimates suggest slight price adjustments across the flagship tier:

• iPhone 18 Pro: Expected to start at USD 999 (approx. INR 139,900 in India).
• iPhone 18 Pro Max: Tipped to start around USD 1,199 (approx. INR 159,000 to INR 180,000 in India).
• Foldable "iPhone Ultra": Positioned at the top of Apple's pricing structure, with forecasts estimating a price point around USD 2,000 to USD 2,500.

Besides smartphone hardware, the keynote is also anticipated to feature updates across Apple's wearable product lines, including the Apple Watch Series 12, Apple Watch Ultra 4 and next-generation AirPods. Pre-orders for new flagship products typically open the Friday following the presentation, with retail availability expected later in the month.

(The above story first appeared on LatestLY on Sep 09, 2026 10:00 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).