Made by Google Event Scheduled for August 12; Pixel 11 Expected
Google will host its Made by Google event on 12 August in New York to unveil the Pixel 11 hardware lineup. The event, starting at 6PM ET, is expected to feature aesthetic refinements like thinner profiles and redesigned camera modules, continuing the company’s annual push into premium smartphones.
Google has officially scheduled its next Made by Google hardware launch event for 12 August in New York City. The tech giant confirmed that the presentation will commence at 6PM ET, a departure from its usual daytime scheduling for hardware unveilings.
Pixel 11 Series Likely Coming on August 12
The invitation includes a brief animation showcasing what appears to be a gold-coloured device from the upcoming Pixel 11 family. As per a report by The Verge, early leaks suggest the base model may feature slimmer bezels and a redesigned solid black camera bar compared to its predecessor. The Pixel 11 Pro is also rumoured to have a thinner profile, while the Pixel 11 Pro Fold may incorporate a redesigned camera bump and a more compact design. iQOO Z11 Lite India Launch Soon; Know Expected Price, Features and Specifications.
Google Pixel 11 Series Reportedly Coming on August 12; Made by Google Event Annouced
Google Pixel event - August 12 pic.twitter.com/Veo1RCJN7j
— Mark Gurman (@markgurman) July 7, 2026
This year’s event takes place slightly earlier than the August 20 launch of the Pixel 10 series, which saw devices hit the market just eight days after the initial announcement. As per a report by The Verge, industry observers expect Google to emphasise advancements in artificial intelligence alongside these hardware refinements. The event is widely anticipated to showcase the latest integration of Google's software services within the new smartphone lineup. Moto G77 Power Launch in India for July 8; Know What to Expect.
Strategic Product Timeline
The choice of an August window aligns with Google’s established strategy of introducing new hardware in the second half of the year to compete within the premium smartphone segment. While official details remain limited, the focus on design improvements and thinner aesthetics suggests that Google aims to address consumer feedback from the previous generation. Market analysts will be watching to see how the Pixel 11 series positions itself against other upcoming flagship releases.
(The above story first appeared on LatestLY on Jul 07, 2026 11:13 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
