Top 10 Most Viewed Instagram Reels Ever - Full List

Instagram Reels have transformed the landscape of digital media, with top-performing videos pulling in view counts that cross the billion-mark. Backed by massive corporate campaigns, global sports stars, and viral internet sensations, short-form video content continues to shatter records.

The top 10 most-viewed Instagram Reels of all time are ranked below based on verified view counts.

1. Deepika Padukone – "Hilton – It Matters Where You Stay" (1.9 Billion Views)

• Creator / Brand: Deepika Padukone / Hilton Hotels

• Overview: Claiming the absolute top spot globally, Indian actor Deepika Padukone teamed up with Hilton Hotels as their global ambassador. The promotional reel showcases luxury hospitality, gourmet dining, and seamless travel experiences, pulling in an unprecedented 1.9 billion views.

2. Hardik Pandya – BGMI "Take the Shot" (1.6 Billion Views)

• Creator / Brand: Hardik Pandya / Battlegrounds Mobile India (BGMI)

• Overview: Indian cricket star Hardik Pandya featured in this high-energy gaming collaboration for BGMI. The dynamic commercial captured massive attention from both sports fans and gamers, securing the second-highest view count in history.

3. BGMI – "Flex Your New Phone" (1.4 Billion Views)

• Creator / Brand: Battlegrounds Mobile India (BGMI)

• Overview: Securing another massive win for the mobile gaming giant, this heartwarming father-son-themed gaming reel resonated deeply with audiences, racking up 1.4 billion views.

4. Lionel Messi – Mastercard Partnership (1.4 Billion Views)

• Creator / Brand: Lionel Messi / Mastercard

• Overview: Football legend Lionel Messi joined forces with Mastercard for a viral ad campaign highlighting global fan adoration. The engaging video features Messi attempting routine payments before clearing bills for fans, pulling in 1.4 billion views.

5. Canva India – "POV: Mummy Ne Editing Seekh Li" (1.2 Billion Views)

• Creator / Brand: Canva India

• Overview: Capturing relatable family humor, this localized promotional reel by Canva India humorously explores mothers learning video editing skills, driving a massive 1.2 billion views.

6. Virat Kohli – Oakley Meta Partnership (1.1 Billion Views)

• Creator / Brand: Virat Kohli / Oakley Meta

• Overview: Indian batting maestro Virat Kohli collaborated with Oakley Meta for a high-tech promotional reel, blending athletic star power with smart eyewear features to cross 1.1 billion views.

7. Lionel Messi – ChatGPT Partnership (1.1 Billion Views)

• Creator / Brand: Lionel Messi / OpenAI ChatGPT

• Overview: Demonstrating his unparalleled social media pull, Messi’s paid partnership campaign introducing "Messi Mode" on ChatGPT secured the seventh spot with 1.1 billion views.

8. Netflix India – Ok Jaanu Throwback (1.1 Billion Views)

• Creator / Brand: Netflix India

• Overview: Nostalgia met streaming promotion in this popular Netflix India reel featuring Aditya Roy Kapur and Shraddha Kapoor from their film Ok Jaanu, drawing over 1.1 billion views.

9. Narendra Modi – Vantara Tour (1.0 Billion Views)

• Creator / Brand: Narendra Modi

• Overview: Indian Prime Minister Narendra Modi's official reel documenting his visit to the Vantara wildlife rescue and conservation project crossed the billion-view milestone.

10. Deepika Padukone & Ranveer Singh – Visit Abu Dhabi (1.0 Billion Views)

• Creator / Brand: Deepika Padukone and Ranveer Singh / Visit Abu Dhabi

• Overview: Rounding out the top ten, Deepika Padukone and Ranveer Singh teamed up as global ambassadors for Visit Abu Dhabi, producing a cinematic destination showcase that accumulated 1 billion views.