Business News | Hettich Marks Its Entry into East India with the Launch of a New Hettich Exclusive (HeX) Store in Bhubaneswar

PNN

Bhubaneswar (Odisha) [India], August 24: Hettich continues to strengthen its experiential retail footprint across India with the launch of its newest Hettich Exclusive (HeX) store in Bhubaneswar, marking the brand's first HeX store in the East region. The new outlet gives customers in the city a hands-on opportunity to explore and shop Hettich's German-engineered furniture fittings and thoughtfully designed interior solutions, all under one roof.

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The HeX Bhubaneswar store offers a complete, end-to-end shopping experience, with curated displays bringing together Hettich-fitted contemporary furniture solutions comprising architectural door hardware, furniture lighting, and built-in kitchen appliances. Customers can also access Hettich's Free Design Services, where in-house experts help visualise and plan bespoke furniture solutions, guiding them from initial concept through to final execution.

Commenting on the launch, Mr. Rahul Thakkar, Director - Sales, Hettich India & SAARC, said, "Bhubaneswar marks an important milestone for us as we bring Hettich's experiential touchpoints to eastern India for the first time. The city is fast emerging as a hub for modern, well-planned homes, with customers looking for furniture solutions that blend style, durability, and smart functionality. With this new Hettich Exclusive (HeX) store, we're bringing our award-winning Hettich-fitted German-engineered solutions right to their city, creating an immersive space where they can explore, experience, and buy our thoughtfully crafted interior solutions."

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The Bhubaneswar HeX store is part of Hettich's broader strategy to expand its Hettich Exclusive (HeX) retail network across India this year, and its launch marks an important step in extending the brand's experiential ecosystem, alongside its Experience Centres, into the East region for the first time.

Step into HeX Noida at Hettich Exclusive by R-Angle Innovations, 3rd floor, Laxmipriya Twin City, Towers, 3002, Pahala, Bhubaneswar, Odisha 752101, Phone: 9776677339

About Hettich:

Hettich is a 138-year-old family-owned German lifestyle brand, being one of the world's largest manufacturers of Furniture Fittings with a global turnover exceeding 1.5 billion euros. In India, Hettich started operations at the dawn of the new millennium and within a short span of time gained an undisputed leadership position in the Indian furniture fittings industry. This year, the company celebrates 25 years of its operation in India, with the theme of 'Built to Lead', a powerful articulation of the journey and leadership mindset shaping its future.

Hettich's product portfolio comprises a repertoire of Furniture Fittings, Architectural Hardware, Blaupunkt Built-in Appliances and Furniture Lights, providing magical interior solutions for all residential and commercial spaces.

It is the recipient of ET Edge 'Best Brands' (2022 - 2025), 'Most Preferred Brand' 2025 and 'Most Trusted Brands of India' (2023 - 2027) by Marksmen Daily recognitions for its unwavering customer trust and strong brand equity. Hettich India has also been recognised among the Top 50 India's Best Workplaces™ in Manufacturing (Large Category).

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