Entertainment News | Waste-free Campaign in Kerala Seeks Helps from Malayalam Film Industry
Get latest articles and stories on Entertainment at LatestLY. The 'Malinya Muktham Nava Keralam' campaign, which is a holistic movement aiming at creating a healthy society that values sustainable goals and cleanliness has asked for the Malayalam film industry's assistance in raising awareness about the ongoing waste management programme and fostering healthy garbage disposal habits among the general people.
Kochi (Kerala) [India], October 5: The 'Malinya Muktham Nava Keralam' campaign, which is a holistic movement aiming at creating a healthy society that values sustainable goals and cleanliness has asked for the Malayalam film industry's assistance in raising awareness about the ongoing waste management programme and fostering healthy garbage disposal habits among the general people.
At a meeting jointly convened by the Local Self Government Department (LSGD) and the Kerala Film Chamber of Commerce (KFCC) here, the District Coordinator of Suchitwa Mission K K Manoj said the possibilities of bringing the film industry on board for the success of the campaign should be explored.
Manoj enlisted the help of the KFCC to carry out the campaign successfully, stating that society should profit from art.
It was also emphasized that the film industry and movie houses have to embrace green protocol through proper coordination with the respective Local Self Government Institutions (LSGIs).
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KFCC President Jacob B R, General Secretary Saji Nanthiyattu, Treasurer M A George, Joint Secretary Mummy Century, former President T Suresh Kumar; representatives of film distributors and producer associations, and District Suchitwa Mission Assistant Coordinator Liji K J were also present.
Through the intensive campaign, the government aims at making the state's LSGIs garbage-free by 2024. (ANI)
(The above story is verified and authored by ANI staff, ANI is South Asia's leading multimedia news agency with over 100 bureaus in India, South Asia and across the globe. ANI brings the latest news on Politics and Current Affairs in India & around the World, Sports, Health, Fitness, Entertainment, & News. The views appearing in the above post do not reflect the opinions of LatestLY)