Mumbai, Nov 25 (PTI) India entered the Guinness World Records as 2,353 people held the abdominal plank position for an entire minute in Pune on Sunday.

The initiative was organised by Bajaj Allianz Life Insurance Company at Pune's AFMC Ground.

"We have clinched a new Guinness World Record for Plankathon initiative for promoting good health. The event saw a record number of people hold the abdominal plank position, simultaneously, for an entire minute," Bajaj Allianz Life Insurance Company said in a statement here.

"The Plankathon initiative reflects our commitment to promote fitness movement that could put India on a global map. The success of #36SecPlankChallenge campaign encouraged us to take the initiative to a higher level and demonstrate the possibilities that exist when health goals are pursued with a reliable partner," Bajaj Allianz chief marketing officer Chandramohan Mehra said.

"I congratulate Bajaj Allianz Life Insurance on achieving a new benchmark in the category of "most people holding the abdominal plank position," Guinness World Records official adjudicator Rishi Nath said.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)