World News | EU Enforces Mandatory Labelling of AI-generated Content
Get latest articles and stories on World at LatestLY. Under the new rules, companies operating AI systems, such as chatbots, must inform users that they are interacting with artificial intelligence. Text, images and other content generated using AI must also carry clear labels, which may include watermarks or other markers to facilitate identification.
Brussels [Belgium], August 3 (ANI/WAM): The European Union's new artificial intelligence transparency rules have entered into force, requiring companies to clearly label AI-generated content, including deepfakes, to help users distinguish between authentic and synthetic material.
Under the new rules, companies operating AI systems, such as chatbots, must inform users that they are interacting with artificial intelligence. Text, images and other content generated using AI must also carry clear labels, which may include watermarks or other markers to facilitate identification.
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The rules also require operators to notify individuals when emotion recognition or biometric categorisation systems are used. Companies that fail to comply may face substantial financial penalties.
The European Union has placed particular emphasis on deepfakes, including text, images, videos and audio recordings that appear authentic but are generated or manipulated by artificial intelligence.
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The requirements also extend to AI-generated content on matters of public interest that has been produced without human editorial oversight or review.
Existing AI systems have until 2nd December 2026 to adapt to the new rules, and there are exemptions for "artistic, creative, satirical, fictional" work. (ANI/WAM)
(The above story is verified and authored by ANI staff, ANI is South Asia's leading multimedia news agency with over 100 bureaus in India, South Asia and across the globe. ANI brings the latest news on Politics and Current Affairs in India & around the World, Sports, Health, Fitness, Entertainment, & News. The views appearing in the above post do not reflect the opinions of LatestLY)