World News | Mexico Seizes 3,80,000 Boxes of Kellogg's Cereal
Get latest articles and stories on World at LatestLY. Mexico has seized 3,80,000 boxes of Corn Flakes, Special K and other Kellogg's cereals, claiming the boxes had cartoon drawings on them in violation of recently enacted laws aimed at improving children's diets.
Mexico City, Jan 15 (AP) Mexico has seized 3,80,000 boxes of Corn Flakes, Special K and other Kellogg's cereals, claiming the boxes had cartoon drawings on them in violation of recently enacted laws aimed at improving children's diets.
While Corn Flakes or Rice Krispies are clearly not the worst thing Mexican children eat, the laws prohibit food companies from using marketing tactics that might appeal to children, like cartoons or mascots.
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Mexico's consumer protection agency also said on Friday that the cereal boxes did not clearly state nutritional values like calories, fats, salt or sugar, or didn't have the proper warning signs for levels of those ingredients that are considered excessive.
Agents raided 75 sales outlets and seized pallets of Kellogg's products there, but the vast majority of the seizures were carried out at a warehouse north of Mexico City.
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Kellogg's did not immediately respond to requests for comment. (AP)
(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)