The Hague, Jun 25 (AP) Consumer products giant Unilever said Thursday it is aiming for a "more inclusive vision of beauty" in its skin care products and will remove words such as "fair," "whitening" and "lightening" from its products, a move that comes amid intense global debate about race sparked by the Black Lives Matter movement.

As part of the shift, Unilever will in coming months change the name of its “Fair & Lovely” product that is used for skin-lightening and sold in Asia, the company said.

Also Read | Punjab Reports 142 Fresh COVID-19 Cases, 7 Deaths Today: Live News Breaking & Coronavirus Updates on June 25, 2020.

“We are fully committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty,"

Sunny Jain, the head of Unilever's Beauty & Personal Care.

Also Read | Imran Khan Calls Osama Bin Laden 'Martyr' in Pakistan National Assembly, Watch Video.

“We recognise that the use of the words 'fair', 'white' and 'light' suggest a singular ideal of beauty that we don't think is right, and we want to address this.” A statement from Hindustan Unilever Limited said the change would involve dropping the word “Fair.” It said a new name was awaiting regulatory approval.

Unilever said that its Fair & Lovely range “has never been, and is not, a skin bleaching product.” The global consumer company said its advertising for Fair &

Lovely products has been changing since 2014.

“In 2019, we reflected this evolution on the Fair & Lovely pack in India, removing before-and-after impressions and shade guides that could indicate a transformation; and we have progressed all communication of product benefits towards glow, even tone, skin clarity and radiance,” the company said. (AP)

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)