Apoorva Mukhija Relocates to New York After ‘Latent’ Controversy; ‘Rebel Kid’ Explains Her Decision To Leave India (Watch Video)
Content creator Apoorva Mukhija, popular as 'Rebel Kid', has left India to pursue an MBA in New York City after applying to just one university there. Speaking on the Untriggered by AminJaz podcast, she cited fatigue from constant online cancellation and social media backlash as key reasons for starting fresh.
Popular Indian content creator Apoorva Mukhija, widely known on social media as "Rebel Kid," has announced that she is no longer living in India, having permanently relocated to New York City to pursue an MBA degree. Mukhija confirmed her move during a recent podcast appearance, marking a major personal and professional transition following months of intense public scrutiny online. Apoorva Mukhija Says She Would Sleep With a Dubai Sheikh for INR 15 Crore in Resurfaced Viral Video; Netizens React ‘Always a Bad Influence’ – WATCH.
Apoorva Mukhija Relocates to New York
Speaking on the Untriggered by AminJaz podcast, Mukhija revealed that she had applied to a single university in New York after falling in love with the city during previous travels. Following the episode's release, she shared the video on her Instagram Stories with the caption, "So… I don't live in India anymore," confirming her change of residence.
Mukhija explained that she has transitioned back to student life, moving into a university dorm to pursue higher education. While acknowledging that the move is intimidating given that her established career, close friends, and support system remain in India she framed the transition as an opportunity to build a life outside content creation.
Apoorva Mukhija on Fulfilling a Long-Held Dream
During the interview, Mukhija detailed how her fascination with New York City influenced her decision to leave India. "I have travelled quite a lot, and when I landed in New York, I was like, I really want to live here," Mukhija said during the podcast. "There's something about this city; it's so fast, everyone is so well-dressed, the food is great, and I love the architecture. I have seen New York in every single web series that I love, and so I always wanted to live there. So I applied to only one college in New York, and now I got in."
Beyond academic pursuits, Mukhija emphasised a desire to expand her social circle beyond the influencer industry, stating that returning to college allows her to meet new people in a completely different environment.
Scrutiny and Social Media Fatigue
The relocation follows a challenging period for Mukhija, who faced substantial online backlash and boycott campaigns following her appearance on the comedy show India's Got Latent. She admitted that the continuous cycle of being targeted online took a toll on her career and mental well-being. "I am tired of the constant cycle of being cancelled and making a comeback," Mukhija noted, pointing out that online backlash directly impacts creator livelihoods by halting brand partnerships. 'Let Them Suffer Now': Why Supreme Court Imposed INR 3 Lakh Fine on Samay Raina and Ranveer Allahbadia.
Apoorva Mukhija on Untriggered With AminJaz:
Addressing her online persona, Mukhija stated that the aggressive image viewers previously saw referred to as the "kaleshi aurat" is a thing of the past. She added that while in New York, she plans to post content on her own terms and may reduce the frequency of her standard vlog updates.
(The above story first appeared on LatestLY on Aug 19, 2026 01:37 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
