Bollywood

‘Jugni’ Backlash Explained: Why Jacqueline Fernandez’s New Song With B Praak and Sonu Thukral Is Facing Criticism

The newly released music video 'Jugni' featuring Jacqueline Fernandez and singers B Praak and Sonu Thukral, has sparked a major social media backlash over its highly sexualized choreography. Disgruntled viewers have heavily criticized the production's suggestive visual choices, with many labeling it indecent.

‘Jugni’ Backlash Explained: Why Jacqueline Fernandez’s New Song With B Praak and Sonu Thukral Is Facing Criticism
Jacqueline Fernandez Jugni Song Controversy (Photo Credits: YouTube)
1
2
3
4
5

A newly released music video has sparked intense debate across social media, with audiences raising sharp criticisms over its creative direction and visual content. The track "Jugni", a high-profile collaboration featuring actress Jacqueline Fernandez alongside singers B Praak and Sonu Thukral, has found itself at the centre of a digital firestorm shortly after its debut. While intended as a high-energy dance and musical blockbuster, the visual presentation has divided viewers, with a vocal segment of the internet labelling the project as vulgar and indecent. Jacqueline Fernandez’s Bodyguard Holds Her Wrist as She Poses With Fans; Angry Netizens Call It ‘Bad Touch’ (Watch Video).

‘Jugni’ Music Video Out

Released on July 15, 2026, the official music video for "Jugni" was launched with significant anticipation. Directed by Arvvindr S Khaira under the ST Music label, the production was positioned as a major collaborative release.  The visual presentation centres around Jacqueline Fernandez, who delivers highly choreographed dance sequences against elaborate, theatrical backdrops. The set design heavily features dramatic red drapes, traditional-inspired costumes, and stylised lighting to create a cinematic atmosphere.

"Jugni" is a fast-paced track that attempts to blend a traditional Punjabi folk motif with modern, energetic party beats. The song features the distinct, soulful vocals of B Praak combined with Sonu Thukral.  Musically, the track was composed and produced by MNLTX and Avvy Sra, with lyrics penned by Fxrzii. The production houses aimed for a massive club-banger style, relying on heavy basslines and fast lyricism designed to perform well on digital streaming platforms and social media reels.

Watch the Music Video of ‘Jugni’:

‘Jugni’ Video Backlash

Despite the high production values, the music video quickly drew widespread backlash across platforms like X (formerly Twitter), Instagram, and Reddit. A primary point of contention among viewers is the highly sexualized nature of the choreography and camera angles. Many users expressed disappointment, arguing that the video prioritises provocative imagery over artistic substance, with several comments characterising the video as "soft porn" disguised as mainstream musical entertainment. 'Welcome to the Jungle' Review: Akshay Kumar, Paresh Rawal's Chaotic Comedy Adventure Entertains but Doesn't Live Up to the Franchise's Legacy.

Netizens Furious Over Jacqueline Fernandez ‘Jugni’ Song 

Another User Wrote

The Wardrobe Malfunction Part Has Been Blurred, Claimed Another User

Adding fuel to the controversy, netizens pointed out an apparent wardrobe malfunction during a scene where Fernandez is depicted in chains. While some viewers questioned if the brief lapse was an editing oversight, others alleged that the moment may have been left in deliberately to generate viral traction before subsequently being edited or blurred. This has led to broader discussions regarding the ethics of using suggestive imagery to drive digital engagement in the music industry.

DISCLAIMER: This article is strictly for informational and educational purposes to raise awareness about the said topic. LatestLY DO NOT host, distribute or provide links to sexually explicit content, leaked videos or pirated material. Any such words or keywords mentioned are solely for the purpose of explaining the viral trend and its associated dangers. We strongly condemn the circulation of non-consensual intimate imagery (NCII) and advise all readers to refrain from searching for or sharing such content, as doing so may lead to severe legal consequences.

Rating:5

TruLY Score 5 – Trustworthy | On a Trust Scale of 0-5 this article has scored 5 on LatestLY. It is verified through official sources (YouTube channel of Jacqueline Fernandez). The information is thoroughly cross-checked and confirmed. You can confidently share this article with your friends and family, knowing it is trustworthy and reliable.

(The above story first appeared on LatestLY on Jul 17, 2026 02:40 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).