FSSAI Sets September 30 Deadline for Quick Commerce Platforms To Display Food Labels and Expiry Dates
FSSAI set a September 30 deadline for quick commerce platforms to display food labels and expiry details before purchase. Stressing that online stores face the same scrutiny as physical shops, the regulator noted platforms cannot hide behind aggregator status. Just like we check and take goods from a shop, the same will be visible and purchasable online too,' Rajit Punhani said.
The Food Safety and Standards Authority of India (FSSAI) has set a strict deadline of September 30 for quick commerce and e-commerce platforms to display mandatory food labels and expiry details. Speaking to NDTV Profit, FSSAI Chief Executive Officer Rajit Punhani stated that preparations are currently underway for a comprehensive regulatory crackdown on digital retail channels, assuring that no bad or expired food products will be allowed to be sold online.
Mandatory Labeling and Accountability
Under the new directives, online platforms must display package and expiry details so that consumers can clearly view them prior to purchase. "Just like we check and take goods from a shop, the same will be visible and purchasable online too," Rajit Punhani told NDTV Profit. FSSAI Bans Sale of Everest, Laljee Godhoo Hing Powder After Samples Fail Quality Tests.
Rajit Punhani's Statement on FSSAI Crackdown On Quick Commerce Platforms
Just like we check and take goods from a shop, the same will be visible and purchasable online too, says FSSAI CEO Rajit Punhani. pic.twitter.com/CrvfzePjGt
— NDTV Profit News (@NDTVProfit) September 2, 2026
The regulator emphasised that digital food sales will face the exact same level of scrutiny as physical brick-and-mortar storefronts. Furthermore, FSSAI noted that e-commerce entities cannot classify themselves merely as aggregators, as these platforms bear direct accountability for all food products listed and sold through their systems.
Enforcement and Penalty Actions
The mandate comes amid heightened regulatory attention toward product compliance and labeling transparency driven by rising consumer awareness. FSSAI recently reported issuing more than 150 notices to major food and beverage corporations over misleading advertisements, false claims, and labelling non-compliance. Over the past year, the regulatory authority recorded approximately 33,000 prosecutions, imposing total penalties exceeding INR 1 crore. Red Warning Labels on Packaged Food? FSSAI Proposes ‘High Sugar’, ‘High Salt’ Tags.
Addressing criticism that the financial penalties may be insufficient, Punhani maintained that even minor fines can exert a significant impact on brand reputation, highlighting that the extensive volume of prosecutions demonstrates an effective enforcement framework.
(The above story first appeared on LatestLY on Sep 02, 2026 08:04 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
