‘INR 16 Clothes for 16 Minutes’ Offer Draws Huge Crowd in Kanpur, Stampede-Like Situation at Market (Viral Video)
A cloth trader's birthday offer in Kanpur turned into a massive crowd-control crisis after his social media announcement went viral. Trader Raees Alam had declared that he would sell every piece of clothing for just INR 16 during a 16-minute window to mark his birthday.
A cloth trader's birthday offer in Kanpur turned into a massive crowd-control crisis after his social media announcement went viral. Trader Raees Alam had declared that he would sell every piece of clothing for just INR 16 during a 16-minute window to mark his birthday. As soon as the post went viral, thousands of people rushed to the Alam Market in the Anwarganj police station area, triggering a massive traffic jam in the locality.
How The Offer Turned Into A Stampede-Like Situation
Alam's announcement of the INR 16-for-16-minutes clothing sale spread rapidly on social media, drawing a massive crowd to Alam Market within moments. As thousands of people packed into the market, the situation spiralled out of control, leading to a stampede-like scene. Several people reportedly sustained minor injuries amid the crush. ‘Zombie Drug’ Viral Video: 2 Men Seen Disoriented in Rajasthan’s Sri Ganganagar.
Kanpur Trader's INR 16 Clothes Offer For 16 Minutes Sparks Chaos, Huge Crowd Gathers
कानपुर।
आलम मार्केट में आलम भाई ने ऐसा प्रचार किया की इतनी भीड़ इकट्ठा हो की रात्रि 12 बजे पुलिस को भीड़ नियंत्रण करने के लिए लाठी भांजनी पड़ी प्रचार था आलम भाई का बर्थडे हर माल 16 रुपये में शोशल मीडिया पर जमकर प्रचार किया गया नतीजा ये हुआ की लोगो को माल तो मिला नहीं लाठी मिली… pic.twitter.com/GSofFWoPst
— Shakti Singh/शक्ति सिंह (@singhshakti1982) August 16, 2026
दिनांक 15/16.08.2026 देर रात्रि सूचना प्राप्त हुई थी कि थाना अनवरगंज क्षेत्र के आलम मार्केट में काफी भीड़ एकत्रित है। सूचना पर पुलिस तत्काल मौके पर पहुंची। मौके पर जानकारी हुई कि आलम मार्केट में स्थित दुकान आलम मार्ट के संचालक द्वारा सोशल मीडिया पर ‘16 मिनट में ₹16 का सामान’… pic.twitter.com/Gdk0V4FtyZ
— POLICE COMMISSIONERATE KANPUR NAGAR (@kanpurnagarpol) August 15, 2026
Police Rush To The Spot To Control The Crowd
Given the severity of the situation, police forces from multiple stations were rushed to the market. The crowd began dispersing on seeing the police, and the situation was subsequently brought under control. Viral Video: 'Influencer' Indian Family Vandalises Bombay Bites HCM Restaurant in Vietnam After Child Misbehaviour.
What Did The Police Say?
Police said a huge crowd had gathered at Alam Market in Anwarganj following the social media post, and that a police team reached the spot as soon as they received information, clearing the crowd and restoring calm. CP Manjay Singh said strict legal action would be taken against shopkeeper Raees Alam and other responsible individuals for disregarding rules and disrupting public order in a public space.
(The above story first appeared on LatestLY on Aug 16, 2026 11:20 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).