Parle Launches Limited-Edition Melody Tiramisu Toffee, Inspired by PM Narendra Modi and Giorgia Meloni’s Viral ‘Melodi’ Moment
In a move that blends nostalgia, diplomacy, and smart marketing, Parle Products has launched a limited-edition Melody Tiramisu toffee, inspired by the viral 'Melodi' phenomenon involving Prime Minister Narendra Modi and Italian Prime Minister Giorgia Meloni.
In a move that blends nostalgia, diplomacy, and smart marketing, Parle Products has launched a limited-edition Melody Tiramisu toffee, inspired by the viral "Melodi" phenomenon involving Prime Minister Narendra Modi and Italian Prime Minister Giorgia Meloni. The special edition pack carries the message "Celebrating India-Italy Friendship" and is currently available exclusively on Blinkit for a limited period.
The Viral Moment Behind The Launch
The launch comes just months after PM Modi gifted a packet of Melody toffees to Giorgia Meloni during his visit to Rome in May 2026. The light hearted exchange quickly went viral after Meloni shared a video on social media, calling Melody "a very, very good toffee." The moment reignited the already popular #Melodi trend, a portmanteau of Modi and Meloni's names, which had first gained global attention after the Italian Prime Minister used the hashtag during the COP28 climate summit in Dubai. PM Narendra Modi Gifts ‘Melody’ Chocolates to Giorgia Meloni During Italy Visit; ‘Melodi’ Moment Video Goes Viral.
Giorgia Meloni Shares Video As PM Narendra Modi Gifts ‘Melody’ Chocolates to His Italian Counterpart
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A Sweet Tribute To India-Italy Friendship
Parle's latest offering replaces the classic chocolate-caramel profile with a tiramisu-inspired coffee flavour, paying homage to one of Italy's most iconic desserts, reported ET. The packaging prominently highlights the friendship between India and Italy, turning an internet sensation into a limited-edition product.
According to reports, the 180-gram Melody Tiramisu pack is classified under coffee candies on Blinkit and will remain available only for the next couple of months, making it an exclusive seasonal launch. Giorgia Meloni Shares Video As PM Narendra Modi Gifts ‘Melody’ Chocolates to His Italian Counterpart, Revives Viral ‘Melodi’ Moment (Watch Video).
From Childhood Favourite To Global Conversation
Introduced in 1983, Melody has remained one of India's most recognisable confectionery brands with its signature chocolate-filled caramel flavour and memorable tagline, "Melody itni chocolaty kyun hai?" The recent diplomatic spotlight transformed the humble toffee into a global talking point, with social media celebrating its unexpected role in international relations.
Internet Reacts To The Melody Tiramisu Launch
The launch has generated significant buzz online, with many users praising Parle for cleverly capitalising on the viral "Melodi" trend. Food bloggers and social media users have described the campaign as a creative blend of pop culture, diplomacy and brand nostalgia, while many expressed curiosity about how the tiramisu-flavoured candy tastes.
One user wrote, "When the Marketing , Product Devp, Services and Leadership teams are all in sync."
Another commented, "First in my bloodline to see a chocolate being marketed by prime ministers of two countries."
A third user wrote, "Friendship so goated melody walon ne naya flavour hi bna diya."
(The above story first appeared on LatestLY on Aug 03, 2026 11:17 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
