Prashant Kishor Set to Join Nitish Kumar's JD(U) Today, Poll Strategist Takes Political Plunge
Prashant Kishor had designed Nitish Kumar's poll campaign ahead of the 2015 Bihar assembly polls | File Image | (Photo Credits: PTI)

New Delhi, Sept 16: Poll strategist Prashant Kishor, who is credited for the prime ministerial campaign of Narendra Modi ahead of 2014 Lok Sabha elections and the chief ministerial campaign of Nitish Kumar in 2015 Bihar assembly polls, is set to take the political plunge today. As per reports making the rounds, Kishor is set to officially join the Janata Dal (United) today.

The induction of Kishor will be held at the party's state executive committee meeting, scheduled for later in the day. Dropping a hint, Kishor wrote on Twitter: "Excited to start my new journey from Bihar! (sic)."

Kishor, a former public health expert associated with the programmes run by the United Nations, left a mark in Indian politics when he designed the highly popular 'Acche Din' campaign for Narendra Modi.

Proving his relevance, Kishor played a key role in projecting Nitish as the most preferred chief ministerial face in Bihar in 2015.

However, the poll strategist lost his sheen in 2017, when the Congress projected its worst-ever result in Uttar Pradesh despite Kishor leading the party's campaign.

Kishor's organisation, India - Political Action Committee (IPAC) - recently conducted a survey to gauge who is the most preferred leader, whom the nation wants to elect as the Prime Minister in 2019. Notably, 48 per cent of the online voters rallied behind Modi, followed by 11.2 per cent for Congress chief Rahul Gandhi.