Meta is on track to dethrone Google as the global leader in digital ad revenue by 2026, with projected earnings of USD 243.46 billion. Driven by AI-powered automation and high growth rates on Instagram and WhatsApp, Meta is outpacing Google's steady 11.9% growth. Together with Amazon, these "Big Three" firms are expected to control over 62% of the global digital advertising market within the next two years.
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