Bhumi Pednekar launched 'Backbay,' a premium natural mineral water brand co-founded with her sister Samiksha. Packaged in eco-friendly Gable Top Paper cartons with bio caps, the Himalayan-sourced water is priced at INR 150 for 500ml and INR 200 for 750ml. Bhumi aims to make healthy hydration accessible and plans to expand product range with sparkling flavors.