The Telugu film industry has gone on strike from Monday, August 4, 2025, demanding a pay hike. The indefinite strike was announced by the Telugu Film Industry Employees Federation (TFIEF), demanding a 30 percent pay hike and daily reimbursement of wages. Amidst the Tollywood strike, Priyanka Chopra Jonas arrived for her 'SSMB29' shoot with Mahesh Babu.