"In Pulwama, Abdul Majid Wani is selling GI tagged saffron with the help of National Saffron Mission through e-trading at Pampore trading centre. Like him, many people in Kashmir are engaged in this activity. Next time you plan to buy saffron, you plan to buy Kashmiri saffron only. The warmth of Kashmiri people is such that it lends a distinct taste to its saffron," he said.