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⚡The Next Phase of Influence Is Not Characterised by Frequent Posting

By Jasmine Dawda

The next evolution of influence is not focused on posting the most content. After nearly a decade of active participation in the competitive social media landscape, experts have experienced a whirlwind of trends—from posting maximum, highly curated, glossy Instagram content to AI-generated reels and an overload of hashtags. These efforts often culminated in prompts for ChatGPT, illustrating how the industry has shifted toward automated, AI-driven content creation. Today, can influence be measured by the volume of posts alone?

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